He added that e-commerce in the South Asian nations where Daraz operates was only 2% of the retail market, which could be scaled up 10 to 20 times.With the mindblowing performance of the Pakistan cricket team in the ICC T20 World Cup and the recent series with Bangladesh this 2021, we are now bound to witness even more high-quality cricket as Pakistan is set to face off West Indies in an exciting series this December.The best part of it all? This time the PAK vs WI series will be happening on the home ground!That’s right! After their last showdown earlier this summer, the next Pak vs West Indies 2021 series will kick off from the 13th of December in the City of Lights, Karachi. Mikkelsen said Pakistan was seeing more people now ready to use digital services. Out of the 70 million users who visited the Daraz website last month, 35 million were from Pakistan. The e-commerce sector in Pakistan grew over 35% in value in the first quarter of 2021 to 96 billion Pakistani rupees ($548.89 million) compared to 71 billion ($405.95 million) over the same period of last year, according to commerce ministry data. It is targeting sales this year of nearly $1 billion through its platform, having seen 100% order growth year-on-year in the last four years, he said. It has invested $100 million in Pakistan and Bangladesh over the last two years, Mikkelsen said. Daraz operates in four other South Asian nations - Sri Lanka, Bangladesh, Nepal and Mayanmar - with access to 500 million customers with a team of 10,000 employees. Before the interview, Mikkelsen met Prime Minister Imran Khan and his finance and investment teams to discuss coordination on free zones where tech companies would get special incentives to flourish, and an e-commerce university Khan said Pakistan will be opening.
Amazon announced earlier this year that it will allow Pakistani entrepreneurs to sell products on its marketplace. Pakistan's rapidly growing middle class, over 60% youth population and broadband subscriptions of over 100 million, makes it a lucrative destination for e-commerce platforms. "We want to get to 300,000 active and educated SMEs selling on our platform within the next two years, and that will basically create a million jobs," CEO Bjarke Mikkelsen told Reuters in an interview on Wednesday. Daraz, founded in 2012 in Pakistan and acquired by Chinese giant Alibaba in 2018, has 100,000 SMEs in Pakistan on its platform.
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